Organizations are increasingly
reliant on the Internet and other digital media to connect with and engage
potential customers, reflecting the fact that we, as consumers, are living our
lives online more and more each day.
Full Sail’s online Internet
Marketing bachelor of science degree program is designed to give its students a
practical education in the rapidly progressing world of integrated marketing.
It will show you the basic components that are core of any successful marketing
plan, while bringing newer online channels into focus.
To start, you’ll build your
knowledge with courses that introduce marketing fundamentals, as well as the
terminology and concepts found in the Internet marketing world. You’ll also
learn about the cornerstones of web design and technology and their impact on
online marketing. Through the study of concepts such as web design, web
interface, and usability, you’ll learn the language necessary to communicate
within the ever-changing business environment.
Once you have a solid marketing
foundation, you’ll move on to applying concepts such as search engine
optimization, affiliate marketing, and social media. You’ll also tackle
important marketing plan components such as web metrics, IT and systems overviews,
and global and cultural Internet issues.
Finally, you’ll put all this
knowledge and experience together to develop your own cohesive Internet
marketing strategy. By building upon marketing principles with today’s tools
and technology, the Internet Marketing bachelor’s degree program not only shows
you how this fast-moving industry operates today, but it enables you to adapt
with the industry as it continues to evolve.
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